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Are you tired of spending countless hours crafting sales emails and responses? HubSpot's sales snippets can help streamline your sales communication and save you time. In this blog post, we have shared 10 pre-written snippets you can use to respond to common sales inquiries.
Marketing Automation is all about software that allows marketing departments and organisations to automate repetitive tasks such as email marketing, social media posting and ad campaigns. Automating these repetitive tasks ultimately saves time and resources by improving your marketing ROI.
The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.
According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.
72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services.
With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.
If you want to grow your business, effective inbound marketing is the most efficient way to grow. The benefits of inbound marketing are well known. You only have to develop content once and it will continue to serve your business forever. In addition, it becomes the cornerstone of your other marketing efforts. You have unique content to share on social media, and content you can use to nurture leads.
With major lifestyle changes the likes of which haven't seen since World War II, we have all been left with a lot of unanswered questions, and those questions extend to our businesses and marketing departments too - do we pause, do more, do less, focus our efforts elsewhere?
If you’re feeling unsure about where to go with your marketing efforts right now, don’t panic. Here are 7 key tips for marketing during the Covid-19 pandemic to help you navigate your way through these challenging times.
The Funnel is dead. Long live the flywheel!
For most businesses the funnel has always been a reliable, tried, and tested approach to marketing. But now that tired old funnel isn’t converting the number of leads to customers that it once did and it repeatedly wastes the potential of existing customers, in short, it’s dead and it’s time for a new approach…
The personality of your sales team is a major selling point - your venue needs a friendly face. Someone that connects people to your business. However, a friendly face is no longer enough: The average close rate in Hospitality is just 11%. Something isn’t working for venues.
Generating leads is hard. Generating quality leads is harder still. But nearly every marketer out there struggles to generate enough quality leads to satisfy their sales teams. So, relax and take comfort in knowing you're not the only one.
The simple answer to this question is yes but after many years of hard work structuring your business strategy around ‘the funnel’ and a ton of real-world data demonstrating how well ‘the funnel’ has been working, you’re wondering, why?
It’s well known in the marketing world that HubSpot offers one of the most powerful Marketing, Sales and CRM platforms.
So, all of your lovely website traffic isn’t generating any new business! People are visiting your site, but those visits aren’t leading to new customers - or even new sales leads. Why?!
What Is Website Personalisation?
Website personalisation is the process of creating customised experiences for visitors to your website. Rather than providing a single, broad experience, website personalisation gives visitors a unique experience tailored to their needs and goals.
Inbound is truly a customer-centric approach to marketing. By understanding your customers, you can make sure that you’re getting in front of the right people at the right time. Once you guide your potential customers down a path, you need to continue to build that relationship in a genuine and personalised way.
So, where does user-generated content (UGC) fit into your inbound strategy?
Do you want more traffic, leads, and sales?
There are 4 things you want to be doing to grow your business:
One of the best ways to improve customer engagement is to focus on the people that are actually telling you they want to hear from you. This is a key aspect of inbound marketing. You produce information in an educational manner without forcing your product or service into attention.