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With more than 47 million people in the UK receiving at least one dose of the coronavirus vaccine,* confidence in returning to ‘normality’ has increased, with 53% of UK holiday and leisure bookings now being made for 2023.± While this means that uptake for the remainder of 2022 is only tiny, people are making enquiries and bookings in large numbers for next season.
Before you can improve customer retention, you have to acknowledge that customer experience sits at the heart of your industry’s business. It is the single largest factor which determines the fate of your hotel.
The personality of your sales team is a major selling point - your venue needs a friendly face. Someone that connects people to your business. However, a friendly face is no longer enough: The average close rate in Hospitality is just 11%. Something isn’t working for venues.