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There is so much content out there. The internet is completely saturated with it. Think of a topic and chances are there’s a bunch of blogs on it already - especially in industries like Hospitality, Technology and Manufacturing.
Even with this content saturation, blogging should be a central part of your marketing strategy if plan on having any success at ranking highly in Google and driving traffic to your site.
Blog content is your 'bread and butter' content, it adds quality and depth to your website and can increase traffic through organic search as well as positioning your business as a thought leader within your industry.
This means it's very important that your blog posts are created and structured in line with best practice, get it right and your blog content will increase engagement, traffic and leads!
Do you want more traffic, leads, and sales?
There are 4 things you want to be doing to grow your business: