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User Generated Content

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User-Generated Content: The Forgotten Part Of Inbound?

Inbound is truly a customer-centric approach to marketing. By understanding your customers, you can make sure that you’re getting in front of the right people at the right time. Once you guide your potential customers down a path, you need to continue to build that relationship in a genuine and personalised way.

So, where does user-generated content (UGC) fit into your inbound strategy?

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