UX Digital Blog

The C-word… it’s affected all of us worldwide in one way or another, personally and professionally, no industry has been left untouched. 

With such fast-paced changes across every industry, worldwide, you may be asking yourself “what’s the best course of action for marketing my business going forwards?”

If you’re among those asking the question, don’t worry you’re certainly not alone! We’re here to help with some quick wins across your marketing. After reading this, you’ll be able to make valuable adjustments that’ll help you adapt your marketing strategy for continued marketing success in the post-pandemic world.

The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.

According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.

72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services. 

With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.

A simple scenario: Imagine you are trying to sell your house. Your first step is to choose a real estate agent to represent you.

Of the two agencies you look at, one has an active blog on real estate tips and tricks. You read their useful, non-fluff articles on how to prepare financially before selling a home. You later notice that the same agency is present in the homebuyers’ forums you’ve been following, answering questions and providing a wide array of resources to people in their research stage.

The other agency is well reputed but has been largely inactive on social channels. Now, when it comes to choosing someone to represent you, who would you go with?