UX Digital Blog

The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.

According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.

72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services. 

With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.

There are a number of factors that can negatively impact your eCommerce conversion rates, your store traffic could be high but potential customers are abandoning their carts before checkout or you're struggling to increase traffic and it's keeping your conversion rates low.

You probably already know that there has been an increase in online shopping since lockdown began and traditional bricks and mortar stores were forced to close, after all, it makes sense… if people can’t physically visit your store, going online to buy what they want and need is the obvious alternative.

For many businesses this has been the silver lining to the heavy rain cloud of the Covid-19 Pandemic and enough to even get excited about claiming a larger slice of the growing online shopping pie!

After two months in lockdown we’re seeing a slight easing of lockdown restrictions, as we take cautious steps back to something resembling normality. Traffic on roads is steadily increasing and people (who can’t work from home) are allowed to go back to work meaning business is slowly starting up again. But what exactly will “normality” look like for marketing and sales post-pandemic?

In this blog we will explore what’s been going on since the COVID-19 pandemic began and how it’s likely to affect sales and marketing in the future...