UX Digital Blog

What is Marketing Automation?

Marketing Automation is all about software that allows marketing departments and organisations to automate repetitive tasks such as email marketing, social media posting and ad campaigns. Automating these repetitive tasks ultimately saves time and resources by improving your marketing ROI. 

Marketing can be a difficult industry to navigate, it's full of catchy phrases, jargon, technical terms and flowery language that can be incredibly daunting to the uninitiated. So whether you're new to a marketing role or looking for marketing services for your business our easy marketing alphabet is the perfect crash course to marketing terminology. It really is as easy as A, B, C!