UX Digital Blog

The C-word… it’s affected all of us worldwide in one way or another, personally and professionally, no industry has been left untouched. 

With such fast-paced changes across every industry, worldwide, you may be asking yourself “what’s the best course of action for marketing my business going forwards?”

If you’re among those asking the question, don’t worry you’re certainly not alone! We’re here to help with some quick wins across your marketing. After reading this, you’ll be able to make valuable adjustments that’ll help you adapt your marketing strategy for continued marketing success in the post-pandemic world.

The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.

According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.

72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services. 

With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.

If you want to grow your business, effective inbound marketing is the most efficient way to grow. The benefits of inbound marketing are well known. You only have to develop content once and it will continue to serve your business forever. In addition, it becomes the cornerstone of your other marketing efforts. You have unique content to share on social media, and content you can use to nurture leads.

There is so much content out there. The internet is completely saturated with it. Think of a topic and chances are there’s a bunch of blogs on it already - especially in industries like Hospitality, Technology and Manufacturing. 

Even with this content saturation, blogging should be a central part of your marketing strategy if plan on having any success at ranking highly in Google and driving traffic to your site.

Blog content is your 'bread and butter' content, it adds quality and depth to your website and can increase traffic through organic search as well as positioning your business as a thought leader within your industry. 

This means it's very important that your blog posts are created and structured in line with best practice, get it right and your blog content will increase engagement, traffic and leads!

Do you want more traffic, leads, and sales?

There are 4 things you want to be doing to grow your business: