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With more than 47 million people in the UK receiving at least one dose of the coronavirus vaccine,* confidence in returning to ‘normality’ has increased, with 53% of UK holiday and leisure bookings now being made for 2023.± While this means that uptake for the remainder of 2022 is only tiny, people are making enquiries and bookings in large numbers for next season.
The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.
According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.
72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services.
With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.
After two months in lockdown we’re seeing a slight easing of lockdown restrictions, as we take cautious steps back to something resembling normality. Traffic on roads is steadily increasing and people (who can’t work from home) are allowed to go back to work meaning business is slowly starting up again. But what exactly will “normality” look like for marketing and sales post-pandemic?
In this blog we will explore what’s been going on since the COVID-19 pandemic began and how it’s likely to affect sales and marketing in the future...
In this blog, we’ll dive into the pros and cons of hotel chatbots and a few of the ways your venue can use chatbots to drive bookings, answer questions and give customers an all-around better experience.
Before you can improve customer retention, you have to acknowledge that customer experience sits at the heart of your industry’s business. It is the single largest factor which determines the fate of your hotel.
Technology has always been disruptive. And right now, chatbots are being hailed as the next big disruption.