Over the last 6 months, most people have experienced different stages of digital transformation and with working from home being the new normal this has driven a high demand for a more secure business email configuration. With experience of this transition ourselves we've been helping many other SME businesses onboard or migrate to the G Suite as their preferred 'best in practice' solution.
Just getting started with HubSpot's free tools and wondering what the heck to do? Read on...
In this blog, we’ll dive into the pros and cons of hotel chatbots and a few of the ways your venue can use chatbots to drive bookings, answer questions and give customers an all-around better experience.
Before you can improve customer retention, you have to acknowledge that customer experience sits at the heart of your industry’s business. It is the single largest factor which determines the fate of your hotel.
The personality of your sales team is a major selling point - your venue needs a friendly face. Someone that connects people to your business.
However, a friendly face is no longer enough: The average close rate in Hospitality is just 11%. Something isn’t working for venues.
Learn to use HubSpot automation and you’ll gain access to one of the most powerful sales tools in the world!
When used to its full potential, sales automation has the potential to make everyone's life easier and give back time to your team. Even better, it has the potential to help your prospects (and customers) too.
There is so much content out there. The internet is completely saturated with it. Think of a topic and chances are there’s a bunch of blogs on it already - especially in industries like Hospitality, Technology and Manufacturing.
Even with this content saturation, blogging should be a central part of your marketing strategy if plan on having any success at ranking highly in Google and driving traffic to your site.
So, you’re nearing the decision to pull the trigger on HubSpot. We know what a great decision that is, but you’re not off to the races just yet.
Unfortunately, onboarding is mandatory. Yes, we’ve tried to wiggle around it but HubSpot draws a line in the sand and if you want to use their software you have to cross it.
It’s well known in the marketing world that HubSpot offers one of the most powerful Marketing, Sales and CRM platforms.
By reading this you don't need to run out and move your website and blog from a free CMS like WordPress to the paid HubSpot CMS, but we recently made the switch - after becoming a HubSpot Gold Certified Partner - and wanted to share why!
Technology has always been disruptive. And right now, chatbots are being hailed as the next big disruption.
So, all of your lovely website traffic isn’t generating any new business! People are visiting your site, but those visits aren’t leading to new customers - or even new sales leads. Why?!
What Is Website Personalisation?
Website personalisation is the process of creating customised experiences for visitors to your website. Rather than providing a single, broad experience, website personalisation gives visitors a unique experience tailored to their needs and goals.
A simple scenario: Imagine you are trying to sell your house. Your first step is to choose a real estate agent to represent you.
Of the two agencies you look at, one has an active blog on real estate tips and tricks. You read their useful, non-fluff articles on how to prepare financially before selling a home. You later notice that the same agency is present in the homebuyers’ forums you’ve been following, answering questions and providing a wide array of resources to people in their research stage.
The other agency is well reputed but has been largely inactive on social channels. Now, when it comes to choosing someone to represent you, who would you go with?
Inbound is truly a customer-centric approach to marketing. By understanding your customers, you can make sure that you’re getting in front of the right people at the right time. Once you guide your potential customers down a path, you need to continue to build that relationship in a genuine and personalised way.
So, where does user-generated content (UGC) fit into your inbound strategy?
Here are 5 things you should include in every blog post...
1. A Compelling Title
A blog post’s title is the first thing people will see and, unfortunately, people do judge a book by it’s cover - it’s a snap decision after this whether they decide to read on.
Do you want more traffic, leads, and sales?
There are 4 things you want to be doing to grow your business:
1) Attracting more traffic to your website
2) Converting more traffic into leads
3) Converting more leads into customers
One of the best ways to improve customer engagement is to focus on the people that are actually telling you they want to hear from you. This is a key aspect of inbound marketing. You produce information in an educational manner without forcing your product or service into attention.
The trending technology at the moment is digital assistants. These are voice-activated devices that can answer questions, order things, play media and much more. But is it worth trying to optimise your pages for search results?