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Posts by

Emily Dorman

00_Get Your Flywheel Spinning_BI1D

6 Easy Steps To Ditch The Funnel & Get Your Flywheel Spinning

The Funnel is dead. Long live the flywheel!

For most businesses the funnel has always been a reliable, tried and tested approach to marketing. But now that tired old funnel isn’t converting the number of leads to customers that it once did and it repeatedly wastes the potential of existing customers, in short it’s dead and it’s time for a new approach…

Introducing the Flywheel!

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UX_Lead Gen Featured Image

9 Reasons Why Your Lead Generation Stinks!

Generating leads is hard. Generating quality leads is harder still. But nearly every marketer out there struggles to generate enough quality leads to satisfy their sales teams. So, relax and take comfort in knowing you're not the only one.

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UX_great webdesign-featured

Great Website Design: Don't Forget About Mobile Users

You have to optimise for mobile users.

It seems obvious to point out, but too many businesses are forgetting or don't know how to optimise their sites so they are mobile-friendly. Ever since the explosion of the smartphone people have been moving towards using them more for their internet usage than regular desktops. 

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