There are a number of factors that can negatively impact your eCommerce conversion rates, your store traffic could be high but potential customers are abandoning their carts before checkout or you're struggling to increase traffic and it's keeping your conversion rates low.
Sales enablement is the implementation of strategies, tools & processes to continuously improve the efficiency & effectiveness of your sales activities.
Find out why sales enablement is so important and how it can put your sales team back on the right course...
The Funnel is dead. Long live the flywheel!
For most businesses the funnel has always been a reliable, tried and tested approach to marketing. But now that tired old funnel isn’t converting the number of leads to customers that it once did and it repeatedly wastes the potential of existing customers, in short it’s dead and it’s time for a new approach…
Introducing the Flywheel!
Generating leads is hard. Generating quality leads is harder still. But nearly every marketer out there struggles to generate enough quality leads to satisfy their sales teams. So, relax and take comfort in knowing you're not the only one.
The simple answer to this question is yes but after many years of hard work structuring your business strategy around ‘the funnel’ and a ton of real-world data demonstrating how well ‘the funnel’ has been working, you’re wondering, why?
You have to optimise for mobile users.
It seems obvious to point out, but too many businesses are forgetting or don't know how to optimise their sites so they are mobile-friendly. Ever since the explosion of the smartphone people have been moving towards using them more for their internet usage than regular desktops.