UX Digital Blog

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Emily Dorman

7 Digital Marketing Trends to Consider in Your Next Marketing Budget

7 Digital Marketing Trends to Consider in Your Next Marketing Budget

The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.

According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.

72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services. 

With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.

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Hospitality: 3 Simple Steps to Customer Satisfaction Post-Pandemic

Hospitality: 3 Simple Steps to Customer Satisfaction Post-Pandemic

With more than 47 million people in the UK receiving at least one dose of the coronavirus vaccine,* confidence in returning to ‘normality’ has increased with 53% of UK holiday and leisure bookings now being made for 2022.± While this means that uptake for the remainder of 2021 is still only small, people are making enquiries and bookings in large numbers for next season.

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00_Get Your Flywheel Spinning_BI1D

6 Easy Steps To Ditch The Funnel & Get Your Flywheel Spinning

The Funnel is dead. Long live the flywheel!

For most businesses the funnel has always been a reliable, tried, and tested approach to marketing. But now that tired old funnel isn’t converting the number of leads to customers that it once did and it repeatedly wastes the potential of existing customers, in short, it’s dead and it’s time for a new approach…

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