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Marketing Automation is all about software that allows marketing departments and organisations to automate repetitive tasks such as email marketing, social media posting and ad campaigns. Automating these repetitive tasks ultimately saves time and resources by improving your marketing ROI.
Marketing can be a difficult industry to navigate, it's full of catchy phrases, jargon, technical terms and flowery language that can be incredibly daunting to the uninitiated. So whether you're new to a marketing role or looking for marketing services for your business our easy marketing alphabet is the perfect crash course to marketing terminology. It really is as easy as A, B, C!
The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.
According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.
72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services.
With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.
There are a number of factors that can negatively impact your eCommerce conversion rates, your store traffic could be high but potential customers are abandoning their carts before checkout or you're struggling to increase traffic and it's keeping your conversion rates low.
Find out what sales enablement is, why it's so important and how it can put your sales team back on the right course...
The Funnel is dead. Long live the flywheel!
For most businesses the funnel has always been a reliable, tried, and tested approach to marketing. But now that tired old funnel isn’t converting the number of leads to customers that it once did and it repeatedly wastes the potential of existing customers, in short, it’s dead and it’s time for a new approach…
Generating leads is hard. Generating quality leads is harder still. But nearly every marketer out there struggles to generate enough quality leads to satisfy their sales teams. So, relax and take comfort in knowing you're not the only one.
The simple answer to this question is yes but after many years of hard work structuring your business strategy around ‘the funnel’ and a ton of real-world data demonstrating how well ‘the funnel’ has been working, you’re wondering, why?
You have to optimise for mobile users.
It seems obvious to point out, but too many businesses are forgetting or don't know how to optimise their sites so they are mobile-friendly. Ever since the explosion of the smartphone people have been moving towards using them more for their internet usage than regular desktops.