UX Digital Blog

The last two years have been a challenging time for all businesses and that has necessitated cuts to most budgets particularly marketing.

According to Gartner's Annual CMO marketing budget report, marketing budgets decreased by 6.4% during 2020, that's the biggest decline in the survey's history.

72% of marketing budgets are now spent on pure digital channels and that is likely to continue increasing as traditional bricks and mortar business models keep declining and consumers continue to engage with social media platforms and opt for online products and services. 

With so many marketing trends emerging as a result of the Pandemic and budgets being cut across all industries it’s more important than ever to make sure you're using your budget effectively. Take a look at our top 7 digital marketing trends to make the most of your marketing budget post-pandemic.

After two months in lockdown we’re seeing a slight easing of lockdown restrictions, as we take cautious steps back to something resembling normality. Traffic on roads is steadily increasing and people (who can’t work from home) are allowed to go back to work meaning business is slowly starting up again. But what exactly will “normality” look like for marketing and sales post-pandemic?

In this blog we will explore what’s been going on since the COVID-19 pandemic began and how it’s likely to affect sales and marketing in the future...

Technology has always been disruptive. And right now, chatbots are being hailed as the next big disruption.

The trending technology at the moment is digital assistants. These are voice-activated devices that can answer questions, order things, play media and much more. But is it worth trying to optimise your pages for search results?