UX Digital Blog

6 Of The Best FREE Blogging Tools That Will Make Your Life Easier

6 Of The Best FREE Blogging Tools That Will Make Your Life Easier

There is so much content out there. The internet is completely saturated with it. Think of a topic and chances are there’s a bunch of blogs on it already - especially in industries like Hospitality, Technology and Manufacturing. 

Even with this content saturation, blogging should be a central part of your marketing strategy if plan on having any success at ranking highly in Google and driving traffic to your site.

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How Social Media Provides Credibility To Your Business

A simple scenario: Imagine you are trying to sell your house. Your first step is to choose a real estate agent to represent you.

Of the two agencies you look at, one has an active blog on real estate tips and tricks. You read their useful, non-fluff articles on how to prepare financially before selling a home. You later notice that the same agency is present in the homebuyers’ forums you’ve been following, answering questions and providing a wide array of resources to people in their research stage.

The other agency is well reputed but has been largely inactive on social channels. Now, when it comes to choosing someone to represent you, who would you go with?

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User-Generated Content: The Forgotten Part Of Inbound?

Inbound is truly a customer-centric approach to marketing. By understanding your customers, you can make sure that you’re getting in front of the right people at the right time. Once you guide your potential customers down a path, you need to continue to build that relationship in a genuine and personalised way.

So, where does user-generated content (UGC) fit into your inbound strategy?

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