Before you can improve customer retention, you have to acknowledge that customer experience sits at the heart of your industry’s business. It is the single largest factor which determines the fate of your hotel.
The personality of your sales team is a major selling point - your venue needs a friendly face. Someone that connects people to your business. However, a friendly face is no longer enough: The average close rate in Hospitality is just 11%. Something isn’t working for venues.
Learn to use HubSpot automation and you’ll gain access to one of the most powerful sales tools in the world! When used to its full potential, sales automation has the potential to make everyone's life easier and give back time to your team. Even better, it has the potential to help your prospects (and customers) too.
HubSpot has an arsenal of tools to enable your sales team to knock it out of the park every time. There’s Lead Enrichment, Email Templates, Meeting Scheduling, Call Recording, Lead Scoring, and Email Open Notifications and so much more.
Generating leads is hard. Generating quality leads is harder still. But nearly every marketer out there struggles to generate enough quality leads to satisfy their sales teams. So, relax and take comfort in knowing you're not the only one.
There is so much content out there. The internet is completely saturated with it. Think of a topic and chances are there’s a bunch of blogs on it already - especially in industries like Hospitality, Technology and Manufacturing.
Even with this content saturation, blogging should be a central part of your marketing strategy if plan on having any success at ranking highly in Google and driving traffic to your site.
So, you’re nearing the decision to pull the trigger on HubSpot. We know what a great decision that is, but you’re not off to the races just yet.
Unfortunately, onboarding is mandatory. Yes, we’ve tried to wiggle around it but HubSpot draws a line in the sand and if you want to use their software you have to cross it.
The simple answer to this question is yes but after many years of hard work structuring your business strategy around ‘the funnel’ and a ton of real-world data demonstrating how well ‘the funnel’ has been working, you’re wondering, why?
It’s well known in the marketing world that HubSpot offers one of the most powerful Marketing, Sales and CRM platforms.
By reading this you don't need to run out and move your website and blog from a free CMS like WordPress to the paid HubSpot CMS, but we recently made the switch - after becoming a HubSpot Gold Certified Partner - and wanted to share why!
Technology has always been disruptive. And right now, chatbots are being hailed as the next big disruption.
So, all of your lovely website traffic isn’t generating any new business! People are visiting your site, but those visits aren’t leading to new customers - or even new sales leads. Why?!
What Is Website Personalisation?
Website personalisation is the process of creating customised experiences for visitors to your website. Rather than providing a single, broad experience, website personalisation gives visitors a unique experience tailored to their needs and goals.
A simple scenario: Imagine you are trying to sell your house. Your first step is to choose a real estate agent to represent you.
Of the two agencies you look at, one has an active blog on real estate tips and tricks. You read their useful, non-fluff articles on how to prepare financially before selling a home. You later notice that the same agency is present in the homebuyers’ forums you’ve been following, answering questions and providing a wide array of resources to people in their research stage.
The other agency is well reputed but has been largely inactive on social channels. Now, when it comes to choosing someone to represent you, who would you go with?
Inbound is truly a customer-centric approach to marketing. By understanding your customers, you can make sure that you’re getting in front of the right people at the right time. Once you guide your potential customers down a path, you need to continue to build that relationship in a genuine and personalised way.
So, where does user-generated content (UGC) fit into your inbound strategy?
Blog content is your 'bread and butter' content, it adds quality and depth to your website and can increase traffic through organic search as well as positioning your business as a thought leader within your industry.
This means it's very important that your blog posts are created and structured in line with best practice, get it right and your blog content will increase engagement, traffic and leads!
Do you want more traffic, leads, and sales?
There are 4 things you want to be doing to grow your business:
You have to optimise for mobile users.
It seems obvious to point out, but too many businesses are forgetting or don't know how to optimise their sites so they are mobile-friendly. Ever since the explosion of the smartphone people have been moving towards using them more for their internet usage than regular desktops.
One of the best ways to improve customer engagement is to focus on the people that are actually telling you they want to hear from you. This is a key aspect of inbound marketing. You produce information in an educational manner without forcing your product or service into attention.
The trending technology at the moment is digital assistants. These are voice-activated devices that can answer questions, order things, play media and much more. But is it worth trying to optimise your pages for search results?