The simple answer to this question is yes but after many years of hard work structuring your business strategy around ‘the funnel’ and a ton of real-world data demonstrating how well ‘the funnel’ has been working, you’re wondering, why?
It’s well known in the marketing world that HubSpot offers one of the most powerful Marketing, Sales and CRM platforms.
By reading this you don't need to run out and move your website and blog from a free CMS like WordPress to the paid HubSpot CMS, but we recently made the switch - after becoming a HubSpot Gold Certified Partner - and wanted to share why!
Technology has always been disruptive. And right now, chatbots are being hailed as the next big disruption.
So, all of your lovely website traffic isn’t generating any new business! People are visiting your site, but those visits aren’t leading to new customers - or even new sales leads. Why?!
What Is Website Personalisation?
Website personalisation is the process of creating customised experiences for visitors to your website. Rather than providing a single, broad experience, website personalisation gives visitors a unique experience tailored to their needs and goals.
A simple scenario: Imagine you are trying to sell your house. Your first step is to choose a real estate agent to represent you.
Of the two agencies you look at, one has an active blog on real estate tips and tricks. You read their useful, non-fluff articles on how to prepare financially before selling a home. You later notice that the same agency is present in the homebuyers’ forums you’ve been following, answering questions and providing a wide array of resources to people in their research stage.
The other agency is well reputed but has been largely inactive on social channels. Now, when it comes to choosing someone to represent you, who would you go with?
Inbound is truly a customer-centric approach to marketing. By understanding your customers, you can make sure that you’re getting in front of the right people at the right time. Once you guide your potential customers down a path, you need to continue to build that relationship in a genuine and personalised way.
So, where does user-generated content (UGC) fit into your inbound strategy?
Here are 5 things you should include in every blog post...
1. A Compelling Title
A blog post’s title is the first thing people will see and, unfortunately, people do judge a book by it’s cover - it’s a snap decision after this whether they decide to read on.
Do you want more traffic, leads, and sales?
There are 4 things you want to be doing to grow your business:
You have to optimise for mobile users.
It seems obvious to point out, but too many businesses are forgetting or don't know how to optimise their sites so they are mobile-friendly. Ever since the explosion of the smartphone people have been moving towards using them more for their internet usage than regular desktops.
One of the best ways to improve customer engagement is to focus on the people that are actually telling you they want to hear from you. This is a key aspect of inbound marketing. You produce information in an educational manner without forcing your product or service into attention.
The trending technology at the moment is digital assistants. These are voice-activated devices that can answer questions, order things, play media and much more. But is it worth trying to optimise your pages for search results?