There are a number of factors that can negatively impact your eCommerce conversion rates, your store traffic could be high but potential customers are abandoning their carts before checkout or you're struggling to increase traffic and it's keeping your conversion rates low.
The majority of eCommerce traffic comes from organic searches so SEO plays a big part but there a number of other areas you might not have even considered that are affecting your search engine rankings from poor product descriptions to your payment gateway.
And if traffic isn't your problem then maybe you need to consider your user experience, how easy is the checkout process? Maybe your website is loading slowly or your customer support is unclear.
Whatever the reason your conversions are a bit thin on the ground a checklist offers a great starting point to help identify weaker areas and make some quick win improvements.
In unpredictable and fast changing times like these eCommerce offer a lot of businesses a more stable and much less costly revenue stream that traditional bricks and mortar, and that is true for both big enterprise and SME's. Thats where UX-Digital can help, we are a flexible and down to earth agency with the capacity to support both small and large businesses on monthly retainers or one off projects.
So if you need a little help identifying problem areas and developing a digital marketing strategy for your eCommerce business, we are experienced digital marketeers with expertise across social media, design, web development, branding, content strategy, email marketing and so much more!
Book a quick video call to see how we can help your eCommerce business grow today!